Oneca Maffei is a dynamic and visionary People & Culture executive with over a decade of experience leading transformative growth across hospitality, luxury lifestyle and consumer goods brands. Known for building people-first organizations that scale with both heart and discipline, she has led high-impact teams through rapid expansion and cultural evolution. Across every role, Oneca has built critical infrastructure from the ground up, launching scalable recruiting systems, engagement programs and learning & development platforms that have consistently elevated performance, retention and shared purpose. 

As a trusted advisor to founders, CEOs and executive teams, Oneca blends strategic acumen with a deep commitment to humanity in the workplace. From rebuilding compliance systems to launching enterprise recognition galas and mental health activations, her work transforms company culture into a lived, measurable advantage. 

A graduate of Brown University and the Institute of Culinary Education, Oneca brings a rare fusion of operational excellence and hospitality soul—leading with the belief that people strategy is not a support function, but rather a growth engine and the foundation of any organization. Today, Oneca offers her expertise through consulting engagements, speaking opportunities and thought leadership pieces within the People & Culture space. She brings a rare blend of compassion with rigor - delivering not just programs, but lasting transformation.

EMPOWERING ORGANIZATIONS TO BUILD BOLD, SCALABLE PEOPLE & CULTURE SYSTEMS THAT IGNITE CONNECTION, INSPIRE GROWTH AND DRIVE LASTING Purpose

  • I’ve witnessed first-hand how Oneca effectively and positively transformed the culture of a company into a space that is not only efficient, but also welcoming and inclusive.

    Kimberly Ang, Director of People, SA Hosptality Group

  • Oneca’s ability to lead with empathy sets a standard that I aspire to achieve in my own leadership journey.

    Swabarene Ally, Legends Hospitality

  • Her coaching style is empowering and insightful, allowing me to identify and leverage my strengths while addressing areas for improvement.

    Jori Carrington, The Coca‑Cola Company

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